Down: The Dating App Using The Shame From Getting Down

TL;DR: Whether you are searching for a safe location to time or an exclusive spot to get together, Down may be the number 1 software to turn to, particularly if you’re a female. With 2 million people and 50 % of fits satisfying IRL, acquiring a romantic date or acquiring down has never been easier or even more enjoyable. 

Gender typically is actually a taboo subject, especially if you’re looking because of it. However, online dating sites is sometimes as taboo.

Exactly how will you be designed to merely emerge and state all that’s necessary is a hookup without feeling guilty? You are doing it through the Down app.

Or how are you presently expected to open up your self around online dating sites if you are not comfortable using the environment? Again, you do it through the Down application.

Down is among the most safe and confidential method to express what you need (and acquire what you would like) – no embarrassment or worry!

How to “Get Down” or “Get Date”

from growing frustration using the dating industry, Colin Hodge cofounded Down (formerly known as Bang with Friends) in January 2013 as a way for individuals to explicitly, and privately, state the things they’re looking for without shame.

Users, whoever ordinary age brackets between 18 and 35, check in through Twitter, and Down utilizes their friends, pals of buddies also associations generate suits.

For some thing a bit more major, people can decide to “Get Date,” but if they need some thing a lot more everyday, chances are they can pick “Get Down.'”

Keeping with the anonymous motif, no real matter what a user decides, the individual on the other side end cannot view who they really are until they also choose to get a romantic date or get down.

Unlike most dating sites, users do not have to fill in a long profile with brilliant stories, and involvement is completely key unless the members opted for normally.

Users also are given a Bangability rating, which Hodge mentioned is a “key formula” based on how people have actually seen all of them and exactly how most people are interested in conference for either a night out together or obtaining all the way down.

Down, you’ll find on iOS and Android, is also establishing a function also known as “weekly Picks,” in which users obtain the 10 finest matches during the day versus having to swipe through 100s, if you don’t thousands, of people to locate a match.

“It’s just a simple way of swallowing in to the software, spending 30 seconds following taking place along with your day – ensure you get that go out create when it comes to week and feel like it is not a formidable procedure, but it’s something just meets into the life,” Hodge mentioned.

Not another sketchy hookup app

So what keeps Down from getting grouped with spammy hookup apps? Trustworthiness.

Down got the thing that was missing from the marketplace (a dating internet site that is not scammy or coming across as well perfect) and produced a manner for people for connecting in a way that they are aware is providing them with what they want rather than wasting their particular time.

“We’re so used to people variety of sugar-coating the online dating scene,” Hodge stated. “We wished to give individuals a very honest solution to connect with both and make sure we aren’t, frankly, bullshitting them,” the guy stated.

This honesty also is shown in Down’s individual base.down3

Based on Hodge, the company took the personal way of gaining traction, making use of personal references to distribute the headlines concerning the web site, which includes resulted in a more genuine product and clients.

“That’s held the caliber of the website greater. It’s also kept the percentage of men and women matched up and happening a night out together greater,” he said.

Another enjoyable fact: It’s mostly ladies who need to get down.

Hodge stated 75 percent of women decide to get down when compared to 65 per cent of men, pointing out security because the cause.

“honestly its a much safer planet than simply meeting full complete strangers,” he said. “we need to offer ladies the capability to end up being the same component inside courting process and possess liberty to decide on whatever objective they demand.”

a modern key admirer

The impulse from people happens to be overwhelmingly thankful. Hodge said individuals are excited to have a spot where they’re able to say what they want free from view, and Down is very happy to provide it with to them.

“Men and women are carrying this out in any event traditional, so we might as well provide them with technology to do it in an easier way,” the guy said. “We understood, particularly for the younger generation, that there was a necessity to take online dating in to the modern era and come up with it lots simpler.”

Hodge promotes users to anonymously invite pals they would like to get straight down with through the website. And you guessed it – anyone you invite will not know it’s you until they subscribe.

“we wish individuals invite people they know in a key means through app, and I think increases everybody’s odds of achievements,” he said. “It is a modern-day key admirer notice you’ll be able to deliver your friends via text message.”